One of the big challenges associated with marketing is identifying what is working and what is not. This is known as measuring marketing ROI (return on investment). Are you putting your money in the right place? Would spending it in another area yield better results?
While there is no magic formula to tell you the perfect marketing plan, you can be more calculated in your approach by looking at available data. The infographic below breaks down some of the key areas that allow you to measure marketing ROI. By gaining an understanding of each area and keeping tabs on the data, you can adjust your marketing plan to get more sales per marketing dollar spent.
Like this infographic? Share it with your friends and colleagues!
Benefits Include: Subscription to JohnTalk Digital & Print Newsletters • JohnTalk Vault In-Depth Content • Full Access to the JohnTalk Classifieds & Ask a PRO Forum
Looking to Take Your Portable Restroom Business to the NEXT LEVEL? Download our FREE Guide: “Your Guide to Operating A Portable Restroom Business.”
Thinking About GETTING INTO the Portable Restroom Industry? Download our FREE Guide: “Your Guide to Starting A Portable Restroom Business.”
Formula: [(number of leads x lead close rate x average sale price) – cost of marketing] / cost of marketing x 100 = ROI
Key metrics to analyze include:
Key metrics to analyze include:
Key metrics to analyze include:
Key metrics to analyze include:
UTMs are modifiers applied to the URL you are sending web traffic to that enable you to track marketing performance within Google Analytics. UTMs can be utilized for: