INFOGRAPHIC: Key Advertising Statistics for Your Small Business

Advertising is a necessary but challenging activity for small business owners. Without advertising, it’s a struggle to generate enough business to keep the doors open. However, it can be difficult to find the ideal formula to get the best return on investment.

Think strategically about the advertising for your portable restroom operation to avoid wasting money. To help you out, we’ve compiled some eye-opening statistics in the infographic below. Keep them in mind as you prepare your annual advertising budget and decide how to spend it.

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Key Advertising Statistics for Your Small Business

• Advertisements influence 90% of consumers to make a purchase. [Source: Clutch]
• 87% of small businesses advertise in some form. [Source: The Manifest]
• Small Businesses’ Main Goal for Advertising [Source: The Manifest]
  • Increase Sales/Revenue – 32%
  • Miscellaneous Others – 19%
  • Convert Leads to Customers – 12%
  • Stand Out from Competitors – 11%
  • Improve Brand Awareness – 11%
  • Increase Brand Trust – 8%
  • Improve Search Rankings – 7%
• What Advertising Mediums Do Small Businesses Use? [Source: The Manifest]
  • Social Media – 64%
  • Online – 49%
  • Print – 36%
  • Events – 34%
  • TV – 22%
  • Radio – 22%
  • Out-of-Home – 19%
• What Advertising Mediums Help Small Businesses Achieve Their Goals? [Source: The Manifest]
  • Social Media – 43%
  • Online – 18%
  • Events – 10%
  • Print – 9%
  • Miscellaneous Others — 8%
  • TV – 7%
  • Radio – 5%
• Cross-Channel Media CPM [Source: Dr. Augustine Fou]
  (Cost to reach 1,000 people)
  • Direct Mail – $57
  • Broadcast TV – $28
  • Magazine – $16
  • Newspaper – $16
  • Radio – $10
  • Billboard – $5
  • Social Media – $2.50